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Jif kicked off the "Every Jif'ing Thing" campaign on Monday, reshaping its iconic red, blue, and green logo to showcase peanut butter's versatility in dips, beverages, mixed ingredients, and more, aiming to move beyond the sandwich scenario. The campaign, creatively led by BBH USA, spans multiple platforms and includes an updated visual identity system.

The Goldfish brand has announced the launch of its first gluten-free smile-faced cheddar crackers, set to hit retail shelves nationwide in November. This move is seen as another example of a major food company catering to dietary restriction needs and driving innovation in its core brand.

The FDA has proposed a new rule to shift the 'Generally Recognized as Safe' (GRAS) mechanism for food ingredients from voluntary notification to mandatory notification, requiring companies to submit safety data before and after ingredients enter the market to enhance regulatory transparency. This move aims to address concerns from Robert F. Kennedy Jr. and the 'Make America Healthy Again' movement, but industry groups and consumer organizations have reacted differently.

Keurig Dr Pepper announced the largest recipe reformulation of its 7Up brand in 15 years, shifting the product positioning from "lemon-lime" to "lime-lemon" to emphasize lime flavor. The new recipe covers the entire product line, including regular, zero sugar, cherry, and cherry zero sugar, accompanied by a brand visual upgrade. The company claims this is the first lime-led recipe in the category, intended to differentiate competitively and attract younger consumer groups.

The Acosta report shows that between 2020 and 2026, large grocery prices rose nearly 27%, while median consumer hourly wages grew 29%, yet shopping behavior remains cautious. Traditional economic models may struggle to predict consumer trends, and grocers need to balance both price and value confidence.

This edition of Leftovers focuses on three new products: C4 Energy introduces a caffeine-free sparkling protein drink featuring 20 grams of protein and a zero-sugar formula; Minute Maid Spiked extends its lemonade line into hard iced tea with 5% alcohol by volume; Mexican juice brand Jumex ventures into protein shakes for the first time, launching a product with 30 grams of protein.

Kraft Heinz announced in its Q2 earnings report an additional investment of nearly $100 million to advance its transformation, with a focus on boosting marketing, raising marketing spending to at least 6% of net sales. The CEO stated that the investment has begun to show results, with the Heinz brand returning to growth, and the company also raised its full-year organic net sales outlook.

A U.S. federal appeals court upheld a lower court ruling, finding that the U.S. Department of Agriculture's exemption of highly refined foods from GMO labeling was 'arbitrary and capricious' and that disclosure via QR codes alone was noncompliant. The ruling will force the USDA to rewrite the National Bioengineered Food Disclosure Standard by 2028, potentially requiring more ultra-processed foods, such as potato chips and sodas, to label genetically modified ingredients.

B&G Foods announced the appointment of Robert Mills as its new President and CEO, succeeding Casey Keller, who has served since June 2021. Keller will continue to assist in the transition as an advisor. Mills previously served as Chief Technology Officer for Digital and Pet Services at Tractor Supply Company, and his appointment comes at a challenging time for the company amid weak consumer spending and inflationary pressures.

WK Kellogg will complete the removal of artificial colors from its cereal products nearly a year ahead of schedule, covering categories such as Froot Loops and Apple Jacks, which account for approximately 15% of its product portfolio. The company has tested hundreds of alternatives and selected natural color sources such as turmeric and annatto, with shipments to retailers expected to begin by the end of the year. This move is seen as a significant step in response to declining cereal sales and regulatory pressure.