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Mike Annunziata, co-founder and CEO of Farther Farms, believes that reducing refrigeration needs can alleviate global energy and environmental issues, and french fries are the entry point. The company, located at the former Kodak campus in Rochester, New York, uses supercritical carbon dioxide to process fresh-cut fries, allowing them to be preserved long-term without freezing. This article covers its technology principles, entrepreneurial journey, market strategy, and challenges faced.

Boston Beer Company warned last month that demand for its hard seltzer brand Truly was overestimated, sparking concerns about a category decline. But analysts point out that this is more a forecasting error than the end of the category, and hard seltzer still has long-term growth potential, despite intensifying competition and slowing growth.

This article is the second in a two-part series, focusing on the transformation of Hain Celestial under the leadership of Mark Schiller, a veteran in the consumer goods industry. With his sense of humor, pop culture savvy, and business acumen, Schiller has led the company out of difficulties, achieving significant improvements in profits and stock price.

Canned cocktail sales surged 86.8% during the pandemic, but the market has become saturated post-pandemic, putting brands at risk of a shakeout. Marketing experts suggest that brands should strengthen identity recognition, precisely reach millennials, and leverage digital channels and cross-industry collaborations to stand out among numerous competitors.