Deep Dive
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During the pandemic, high-end restaurants transformed their signature dishes into retail products to survive. Now, brands like Carbone and Momofuku are expanding revenue through supermarket channels, capturing the premium food market.
A Food Dive analysis shows that as of September 22, political donations linked to the 15 largest US food and beverage companies totaled $4.5 million, compared to $8.2 million in the same period in 2020. If the trend continues, it would mark the lowest level for a presidential election cycle since 2008.
Agribusiness political contributions in the 2023-2024 election cycle have reached $124 million, with Tyson Foods affiliates investing $886,000, about 80% of the total for the full 2020 cycle. Lobbying spending increased by 22% compared to 2019, setting a record of $178 million in 2023. Experts warn that financial advantages are squeezing the survival space of small and medium-sized organizations and reform agendas.
In the 2024 election, agricultural policy has become a key battleground for both parties vying for swing states. Harris focuses on combating price gouging and expanding competition, while Trump advocates for tax cuts, deregulation, and strict immigration policies. This article compares their positions on issues such as food inflation, labor, climate, and trade.
Gum sales declined sharply during the pandemic, and although they have recently recovered, overall consumption trends remain sluggish. To turn the situation around, Hershey has launched new products with flavor variations, Mars Wrigley is cross-industry blending candy flavors, and startup brands are focusing on natural or functional ingredients. The industry is seeking breakthroughs through diversified innovation.
Hard seltzer disrupted the alcohol industry in the late 2010s, and the canned cocktail category it spawned has since expanded to include spirit-based mixed drinks. Industry research institutions and producers are discussing the sustainability of this trend.
Celsius Holdings has grown from an industry unknown with a market value of $5 million in 2012 to an energy drink giant with annual revenue exceeding $1.3 billion and a market share of about 11%. Its success stems from health-oriented positioning, unique flavor combinations, precise marketing, and category expansion dividends. However, recent data shows that declining consumer purchase intent, slowing category growth, and lack of innovation are now testing the company.
2024 is regarded as a pivotal turning point for influencer marketing. Food and beverage companies are shifting from traditional advertising to deep collaborations with content creators, building brand loyalty through authentic and heartfelt storytelling. This article reviews the successful practices of brands such as Poppi and Olipop, analyzes the controversies and risks in cases like Chobani and Bud Light, and explores how brands can balance creative marketing with compliance boundaries amid stricter FTC regulation.