Innovation
Chips Ahoy! Unveils Mystery Flavor First | Sam Adams Octoberfest Beer Launches Non-Alcoholic Version
This issue's 'Leftovers' column reviews three new products: Chips Ahoy! launches an online guessing game with a 'mystery cookie' and a substantial cash prize; Sam Adams releases a non-alcoholic version of Octoberfest beer ahead of autumn; Chef Boyardee enters the high-protein canned pasta segment with recipes containing at least 25 grams of protein per can.
Facing increasingly crowded competition in the functional beverage sector, six major beverage giants, including PepsiCo and Coca-Cola, intensively launched new products or improved formulations containing electrolytes, natural caffeine, collagen, or extra vitamins in the first half of 2026, attempting to find gaps in the segmented market.
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